Privacy Policy

Smart Dry Eyes GmbH

Stralauer Allee 14

10245 Berlin

Email: info@smartdryeyes.com

Collection of personal data when visiting our website

Provision of data

As a rule, the provision of personal data is neither legally nor contractually required for the use of our website. If the provision of data is necessary for the conclusion of a contract or the user is obliged to provide personal data, we will inform you of this fact and the consequences of not providing it in this data protection declaration.

Data transfer to third countries

We may use service providers and third-party providers based in countries outside the European Union and the European Economic Area. The transfer of personal data to such third countries takes place on the basis of an adequacy decision by the European Commission (Art. 45 GDPR) or we have provided suitable guarantees to ensure data protection (Art. 46 GDPR), unless the user has consented to the data transfer. If there is an adequacy decision by the European Commission for the transfer of data to a third country, we will make reference to this in this privacy policy. In all other respects, users can obtain a copy of the appropriate guarantees from us if they are not already included in the data protection declarations of the service providers or third-party providers.

Automated decision-making

If we carry out automated decision-making, including profiling, we will inform you in this privacy policy about this fact, the logic involved and the scope and intended effects of such processing. Otherwise, automated decision-making does not take place.

Processing for other purposes

Data is generally only processed for the purposes for which it was collected. If, in exceptional cases, they are to be processed for other purposes, we will inform you of these other purposes prior to further processing and provide all other relevant information (Art. 13 (3) GDPR).

Data processing when accessing the website

Each time our website is accessed, the user's browser transmits various data. The following data is processed for the duration of the visit to the website and stored in log files even after the connection has ended:

Browser type and version used

operating system

Pages and files accessed

Amount of data transferred

Date and time of access

Provider of the user

IP address

Referrer URL

The processing of this data is necessary in order to deliver the website to the user and to optimize it for their end device. Storage in log files serves to improve the security of our website (e.g. protection against DDOS attacks).

The legal basis for processing is Art. 6 para. 1 subpara. 1 letter f) GDPR. Our legitimate interest lies in the provision of the website and the improvement of website security. Log files are automatically deleted after six months.

Cookies, tracking pixels and mobile identifiers

We use technologies on our website to recognize the end device used. These may be cookies, tracking pixels and/or mobile identifiers.

The recognition of an end device can generally take place for different purposes. It may be necessary to provide functions of our website, for example to make a shopping cart available. In addition, the aforementioned technologies can be used to track the behavior of users on the site, for example for advertising purposes. We describe which technologies we use in detail and for what purposes separately in this privacy policy.

For a better understanding, we explain below in general terms how cookies, tracking pixels and mobile identifiers work:

Cookies are small text files that contain certain information and are stored on the user's end device. In most cases, this is an identification number that is assigned to an end device (cookie ID).

A tracking pixel is a transparent graphic file that is integrated into a page and enables log file analysis.

A mobile identifier is a unique number (mobile ID) that is stored on a mobile device and can be read by a website.

Cookies may be necessary for our website to function properly. The legal basis for the use of such cookies is Art. 6 para. 1 subpara. 1 letter f) GDPR. Our legitimate interest lies in the provision of the functions of our website.

We use cookies that are not required for the operation of our website in order to make our website more user-friendly or to be able to track the use of our website. The legal basis here depends on whether the user's consent must be obtained or whether we can rely on a legitimate interest. Users can revoke their consent at any time by changing the settings in their browser.

The user can prevent and object to the processing of data using cookies by making the appropriate settings in their browser. In the event of an objection, not all functions of our website may be available. We provide separate information on other options for objecting to the processing of personal data using cookies in this privacy policy. If necessary, we provide links with which an objection can be declared. These are labeled "Opt-Out".

We use Borlabs Cookie to obtain and manage the consent of our users. This is a plugin for WordPress that does not transmit any personal data to a third-party provider. The following link can be used to make settings for the storage of cookies on our website: Cookie settings

Contact us

If contact is made, we process the user's details, date and time for the purpose of processing the inquiry, including any follow-up questions.

The legal basis for data processing is Art. 6 para. 1 subpara. 1 letter f) GDPR. Our legitimate interest lies in responding to our users' inquiries. An additional legal basis is Art. 6(1)(1)(b) GDPR if the processing is necessary for the performance of a contract or in order to take steps prior to entering into a contract.

The data will be deleted as soon as the request, including any follow-up questions, has been answered. We check at regular intervals, but at least every two years, whether data collected in connection with contacts must be deleted.

Other third-party services

Google Analytics

We use Google Analytics to analyze the use of our website. Provider: Google Ireland Ltd, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

A cookie is set on the end device to track the user's activities on the website. We use Google Analytics with the anonymize IP extension. The user's IP address is automatically truncated before it is transmitted to servers in the USA. Among other things, the approximate geographical location, end device, screen resolution, browser and pages visited, including the length of stay, are analyzed.

Personal data is only processed with the user's consent in accordance with Art. 6 para. 1 subpara. 1 letter a) GDPR.

The data collected by Google Analytics is automatically deleted after 14 months.

Opt-out

Privacy policy of Google Analytics