{"id":2185,"date":"2026-06-07T09:32:12","date_gmt":"2026-06-07T09:32:12","guid":{"rendered":"https:\/\/smartdryeyes.com\/unser-team\/"},"modified":"2026-06-07T10:53:29","modified_gmt":"2026-06-07T10:53:29","slug":"our-team","status":"publish","type":"page","link":"https:\/\/smartdryeyes.com\/en\/our-team\/","title":{"rendered":"About us"},"content":{"rendered":"\n<style>\n.sde-card{box-shadow:0 14px 34px rgba(22,22,22,.10);transition:transform .25s ease,box-shadow .25s ease}\n.sde-card:hover{transform:translateY(-4px);box-shadow:0 20px 46px rgba(22,22,22,.15)}\n.sde-card .sde-head{margin-block:0}\n.sde-portrait img{box-shadow:0 8px 20px rgba(22,22,22,.20)}\n@media (max-width:781px){.sde-card .sde-head{text-align:center}.sde-card .sde-head .wp-block-column{flex-basis:100% !important}.sde-card .sde-portrait{display:flex;justify-content:center;margin-bottom:14px}}\n<\/style>\n\n\n\n<div class=\"wp-block-group alignfull has-ast-global-color-4-background-color has-background is-layout-constrained wp-container-core-group-is-layout-91987e78 wp-block-group-is-layout-constrained\" style=\"padding-top:90px;padding-bottom:80px;padding-left:40px;padding-right:40px\">\n\n<h1 class=\"wp-block-heading has-text-align-center\" style=\"font-size:52px;line-height:1.1\">About us<\/h1>\n\n\n\n<p class=\"has-text-align-center wp-block-paragraph\" style=\"margin-top:20px;font-size:21px;line-height:1.6\">Meet the team behind Smart Dry Eyes \u2013 specialists in ophthalmology, optometry, technology and business who share one goal: better care for Dry Eye Disease.<\/p>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-ast-global-color-5-background-color has-background is-layout-constrained wp-container-core-group-is-layout-36df7b47 wp-block-group-is-layout-constrained\" style=\"padding-top:86px;padding-bottom:86px;padding-left:40px;padding-right:40px\">\n\n<h2 class=\"wp-block-heading sectionTitle has-ast-global-color-1-color has-text-color\" style=\"font-size:36px\">Leadership Team<\/h2>\n\n\n\n<div style=\"height:44px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-stretch is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n\n<div class=\"wp-block-group sde-card has-border-color has-ast-global-color-4-background-color has-background is-layout-constrained wp-container-core-group-is-layout-2d86dd8a wp-block-group-is-layout-constrained\" style=\"border-color:#e7ecef;border-width:1px;border-radius:20px;min-height:100%;padding-top:34px;padding-bottom:34px;padding-left:34px;padding-right:34px\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center sde-head is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:130px\">\n\n<figure class=\"wp-block-image size-full is-resized has-custom-border sde-portrait\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/smartdryeyes.com\/wp-content\/uploads\/2026\/06\/team-ludger-hanneken.jpg\" alt=\"Dr. Ludger Hanneken\" class=\"wp-image-2165\" style=\"border-radius:999px;object-fit:cover;width:120px;height:120px\" srcset=\"https:\/\/smartdryeyes.com\/wp-content\/uploads\/2026\/06\/team-ludger-hanneken.jpg 600w, https:\/\/smartdryeyes.com\/wp-content\/uploads\/2026\/06\/team-ludger-hanneken-300x300.jpg 300w, https:\/\/smartdryeyes.com\/wp-content\/uploads\/2026\/06\/team-ludger-hanneken-150x150.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\" style=\"font-size:23px;line-height:1.2\">Dr. Ludger Hanneken<\/h3>\n\n\n\n<p class=\"has-ast-global-color-1-color has-text-color wp-block-paragraph\" style=\"margin-top:4px;margin-bottom:0;font-size:14px;font-weight:700;letter-spacing:1.2px;text-transform:uppercase\">Founder &amp; CEO<\/p>\n\n<\/div>\n\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:22px;margin-bottom:0;font-size:17px;line-height:1.7\">Ludger is an ophthalmologic surgeon and entrepreneur who established eye clinics across Germany, Spain, and Andorra. Beyond that, he provides industry advice in ophthalmology and health information technology. Recognizing the need for structured Dry Eye care, his goal is to improve the quality and accessibility of modern treatments for millions of people.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n\n<div class=\"wp-block-group sde-card has-border-color has-ast-global-color-4-background-color has-background is-layout-constrained wp-container-core-group-is-layout-2d86dd8a wp-block-group-is-layout-constrained\" style=\"border-color:#e7ecef;border-width:1px;border-radius:20px;min-height:100%;padding-top:34px;padding-bottom:34px;padding-left:34px;padding-right:34px\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center sde-head is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:130px\">\n\n<figure class=\"wp-block-image size-full is-resized has-custom-border sde-portrait\"><img loading=\"lazy\" decoding=\"async\" width=\"584\" height=\"600\" src=\"https:\/\/smartdryeyes.com\/wp-content\/uploads\/2026\/06\/team-peter-scherer-bw.jpg\" alt=\"Peter Scherer\" class=\"wp-image-2178\" style=\"border-radius:999px;object-fit:cover;width:120px;height:120px\" srcset=\"https:\/\/smartdryeyes.com\/wp-content\/uploads\/2026\/06\/team-peter-scherer-bw.jpg 584w, https:\/\/smartdryeyes.com\/wp-content\/uploads\/2026\/06\/team-peter-scherer-bw-292x300.jpg 292w\" sizes=\"auto, (max-width: 584px) 100vw, 584px\" \/><\/figure>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\" style=\"font-size:23px;line-height:1.2\">Peter Scherer<\/h3>\n\n\n\n<p class=\"has-ast-global-color-1-color has-text-color wp-block-paragraph\" style=\"margin-top:4px;margin-bottom:0;font-size:14px;font-weight:700;letter-spacing:1.2px;text-transform:uppercase\">Chief Information Officer<\/p>\n\n<\/div>\n\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:22px;margin-bottom:0;font-size:17px;line-height:1.7\">For over 30 years, Peter has been defining and realizing the IT aspects of healthcare projects. With Smart Dry Eyes, his extensive experience in healthcare system interoperability and cloud solutions results in a distinctive, user-centric solution.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-stretch is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n\n<div class=\"wp-block-group sde-card has-border-color has-ast-global-color-4-background-color has-background is-layout-constrained wp-container-core-group-is-layout-2d86dd8a wp-block-group-is-layout-constrained\" style=\"border-color:#e7ecef;border-width:1px;border-radius:20px;min-height:100%;padding-top:34px;padding-bottom:34px;padding-left:34px;padding-right:34px\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center sde-head is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:130px\">\n\n<figure class=\"wp-block-image size-full is-resized has-custom-border sde-portrait\"><img loading=\"lazy\" decoding=\"async\" width=\"599\" height=\"600\" src=\"https:\/\/smartdryeyes.com\/wp-content\/uploads\/2026\/06\/team-sy-herrera-bw.jpg\" alt=\"SY Herrera\" class=\"wp-image-2181\" style=\"border-radius:999px;object-fit:cover;width:120px;height:120px\" srcset=\"https:\/\/smartdryeyes.com\/wp-content\/uploads\/2026\/06\/team-sy-herrera-bw.jpg 599w, https:\/\/smartdryeyes.com\/wp-content\/uploads\/2026\/06\/team-sy-herrera-bw-300x300.jpg 300w, https:\/\/smartdryeyes.com\/wp-content\/uploads\/2026\/06\/team-sy-herrera-bw-150x150.jpg 150w\" sizes=\"auto, (max-width: 599px) 100vw, 599px\" \/><\/figure>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\" style=\"font-size:23px;line-height:1.2\">SY Herrera<\/h3>\n\n\n\n<p class=\"has-ast-global-color-1-color has-text-color wp-block-paragraph\" style=\"margin-top:4px;margin-bottom:0;font-size:14px;font-weight:700;letter-spacing:1.2px;text-transform:uppercase\">Finance &amp; Admin<\/p>\n\n<\/div>\n\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:22px;margin-bottom:0;font-size:17px;line-height:1.7\">Sy has 20 years of experience building and managing a chain of prestige beauty salons in Spain. Her MBA degree served as the foundation for her professional experience as an entrepreneur.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n\n<div class=\"wp-block-group sde-card has-border-color has-ast-global-color-4-background-color has-background is-layout-constrained wp-container-core-group-is-layout-2d86dd8a wp-block-group-is-layout-constrained\" style=\"border-color:#e7ecef;border-width:1px;border-radius:20px;min-height:100%;padding-top:34px;padding-bottom:34px;padding-left:34px;padding-right:34px\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center sde-head is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:130px\">\n\n<figure class=\"wp-block-image size-full is-resized has-custom-border sde-portrait\"><img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/smartdryeyes.com\/wp-content\/uploads\/2026\/06\/team-arturo-cecilia.jpg\" alt=\"Arturo Cecilia\" class=\"wp-image-2171\" style=\"border-radius:999px;object-fit:cover;width:120px;height:120px\" srcset=\"https:\/\/smartdryeyes.com\/wp-content\/uploads\/2026\/06\/team-arturo-cecilia.jpg 400w, https:\/\/smartdryeyes.com\/wp-content\/uploads\/2026\/06\/team-arturo-cecilia-300x300.jpg 300w, https:\/\/smartdryeyes.com\/wp-content\/uploads\/2026\/06\/team-arturo-cecilia-150x150.jpg 150w\" sizes=\"auto, (max-width: 400px) 100vw, 400px\" \/><\/figure>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\" style=\"font-size:23px;line-height:1.2\">Arturo Cecilia<\/h3>\n\n\n\n<p class=\"has-ast-global-color-1-color has-text-color wp-block-paragraph\" style=\"margin-top:4px;margin-bottom:0;font-size:14px;font-weight:700;letter-spacing:1.2px;text-transform:uppercase\">Operations<\/p>\n\n<\/div>\n\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:22px;margin-bottom:0;font-size:17px;line-height:1.7\">Arturo is an industrial engineer with over 10 years of experience in ophthalmology, specializing in operations and business development. He has collaborated closely with refractive and intraocular surgery clinics, helping them grow through workflow optimization, digital tools, and strategic consulting.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-ast-global-color-4-background-color has-background is-layout-constrained wp-container-core-group-is-layout-a2f0e5cf wp-block-group-is-layout-constrained\" style=\"padding-top:86px;padding-bottom:90px;padding-left:40px;padding-right:40px\">\n\n<h2 class=\"wp-block-heading sectionTitle has-ast-global-color-1-color has-text-color\" style=\"font-size:36px\">Advisory Board<\/h2>\n\n\n\n<p class=\"has-text-align-center has-ast-global-color-1-color has-text-color wp-block-paragraph\" style=\"margin-top:8px;font-size:18px\">Experienced experts who advise Smart Dry Eyes.<\/p>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-stretch is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n\n<div class=\"wp-block-group sde-card has-border-color has-ast-global-color-5-background-color has-background is-layout-constrained wp-container-core-group-is-layout-2d86dd8a wp-block-group-is-layout-constrained\" style=\"border-color:#e7ecef;border-width:1px;border-radius:20px;min-height:100%;padding-top:34px;padding-bottom:34px;padding-left:34px;padding-right:34px\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center sde-head is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:130px\">\n\n<figure class=\"wp-block-image size-full is-resized has-custom-border sde-portrait\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"451\" src=\"https:\/\/smartdryeyes.com\/wp-content\/uploads\/2026\/06\/beirat-lloyd-hildebrand-photo.jpg\" alt=\"Dr. Lloyd Hildebrand\" class=\"wp-image-2201\" style=\"border-radius:999px;object-fit:cover;width:120px;height:120px\" srcset=\"https:\/\/smartdryeyes.com\/wp-content\/uploads\/2026\/06\/beirat-lloyd-hildebrand-photo.jpg 600w, https:\/\/smartdryeyes.com\/wp-content\/uploads\/2026\/06\/beirat-lloyd-hildebrand-photo-300x226.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\" style=\"font-size:23px;line-height:1.2\">Dr. Lloyd Hildebrand<\/h3>\n\n\n\n<p class=\"has-ast-global-color-1-color has-text-color wp-block-paragraph\" style=\"margin-top:4px;margin-bottom:0;font-size:14px;font-weight:700;letter-spacing:1.2px;text-transform:uppercase\">Advisory Board<\/p>\n\n<\/div>\n\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:22px;margin-bottom:0;font-size:17px;line-height:1.7\">Lloyd is an academic ophthalmologist, seasoned oculofacial surgeon, educator, and serial entrepreneur with CEO-level experience managing startups and early-stage medical technology companies. He has held leadership roles in international professional organizations and has expertise in health information technology, telemedicine, data analytics and AI.<\/p>\n\n<\/div>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-stretch is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n\n<div class=\"wp-block-group sde-card has-border-color has-ast-global-color-5-background-color has-background is-layout-constrained wp-container-core-group-is-layout-2d86dd8a wp-block-group-is-layout-constrained\" style=\"border-color:#e7ecef;border-width:1px;border-radius:20px;min-height:100%;padding-top:34px;padding-bottom:34px;padding-left:34px;padding-right:34px\">\n\n<div class=\"wp-block-columns are-vertically-aligned-center sde-head is-layout-flex wp-container-core-columns-is-layout-7387b849 wp-block-columns-is-layout-flex\">\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:130px\">\n\n<figure class=\"wp-block-image size-full is-resized has-custom-border sde-portrait\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"452\" src=\"https:\/\/smartdryeyes.com\/wp-content\/uploads\/2026\/06\/beirat-armin-duddek-photo.jpg\" alt=\"Armin Duddek\" class=\"wp-image-2204\" style=\"border-radius:999px;object-fit:cover;width:120px;height:120px\" srcset=\"https:\/\/smartdryeyes.com\/wp-content\/uploads\/2026\/06\/beirat-armin-duddek-photo.jpg 600w, https:\/\/smartdryeyes.com\/wp-content\/uploads\/2026\/06\/beirat-armin-duddek-photo-300x226.jpg 300w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure>\n\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n\n<h3 class=\"wp-block-heading\" style=\"font-size:23px;line-height:1.2\">Armin Duddek<\/h3>\n\n\n\n<p class=\"has-ast-global-color-1-color has-text-color wp-block-paragraph\" style=\"margin-top:4px;margin-bottom:0;font-size:14px;font-weight:700;letter-spacing:1.2px;text-transform:uppercase\">Advisory Board<\/p>\n\n<\/div>\n\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\" style=\"margin-top:22px;margin-bottom:0;font-size:17px;line-height:1.7\">Armin, Dipl. Augenoptiker, SBAO, FEAOO, ISCLS, is an optometrist and contact lens specialist based in Zurich, Switzerland. From 2001 to 2019, he served as President of the Swiss Association of Optometry (SBAO) and played a key role in European and global optometric organizations, including ECOO, EFCLIN, and WOF. Armin is an award-winning professional, lecturer, and author in international optometry circles.<\/p>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>About us Meet the team behind Smart Dry Eyes \u2013 specialists in ophthalmology, optometry, technology and business who share one [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"page-builder","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2185","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - 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